Physician performance data

Improve your market intelligence with high-performance healthcare data

SK&A has been delivering high-quality healthcare reference data to customers since 1984. Now we’re ready to help you understand even more about your targets, with prescription data, de-identified patient data and sales data.

Performance data is designed to:

  • Bolster sales strategies
  • Improve market analysis
  • Increase sales effectiveness
  • Strengthen targeted campaigns
  • Monitor impact and identify trends

Physician prescription data

Physician prescription data provides a full spectrum of key pharmacy outflow information on more than 2 million prescribers and over 3.9 billion transactions annually. Key data elements include new, refill and total prescriptions; prescriber information; units supplied; prescription product or class; patient age and gender and more.

Physician prescription data answers critical business questions about prescribing patterns and trends, call planning and call effectiveness, product level trends and key influences. Data can be used to track prescription volume, develop targeted prescriber strategies, understand how contracts and formulary changes impact prescribing patterns, analyze market share, identify trends by payer, plan and PBM and much more.

Prescription data metrics and attributes include:

  • NRX - Counts of new prescriptions dispensed
  • TRX - Sum of new and refill prescriptions
  • NQTY - Number of new dispensed tablets, capsules, grams and milliliters
  • TQTY - Sum of new and refill dispensed tablets, capsules, frames and milliliters
  • Dollarized prescriptions
  • Normalized prescriptions

De-identified patient data

De-identified patient data tracks patient activity across time and healthcare channels, including over 50,000 pharmacies, more than 1 billion medical claims, more than 80 million hospital visits and more than 26 million EMR patient records. Patient data tracking has been happening since the early 2000s, with some data dating as far back as the 1990s.

With patient data, companies can answer key business questions about competitors, share of new and unique patients, specialty areas to focus sales strategies. Patient data can be used to uncover new sales opportunities, predict future market share, understand uptake for marketing programs, develop targeted campaigns and more.

De-identified patient data metrics and attributes include:

  • Unique patient counts
  • Source of business
  • Persistency and compliance

Sales data

500 suppliers of sales information and more than 90 pharmaceutical manufacturers, sales data includes sales activity of pharmaceutical products for every major distribution channel, including retail, mail, hospital and clinics.

Sales data answers critical business questions, including how much product is sold, what increases and decreases occur over time, when fluctuations in pricing occur and to whom products are sold. Both flexible and comprehensive, sales data can be used to determine incentive compensation, monitor market trends, understand competitive pricing, pinpoint high-value targets and more.

Sales data metrics and attributes include:

  • Sales dollars
  • Sales units
  • Price
  • Channel
  • Outlet Type


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