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• U.S. Physician Compensation Trends: Review the latest salary trends for 21 specialties in this updated compilation of survey data from leading trade groups and recruitment firms. See annual totals for median salary, base salary, median work RVUs, media gross charges, hospital-employed salary, multispecialty practice salary, and salary by region and gender. Use this data to better understand practice size and opportunity.
• Electronic Health Records Adoption: OneKey’s survey results on EHR adoption in physician offices point to substantial sales and marketing opportunities for Pharma companies, healthcare IT vendors and other service providers. Understand adoption rates, now at 50 percent, by practice specialty, size, ownership, geography and other variables.
• 2012 U.S. Pharma Company Promotion Spending: The pharma industry spent more than $27 billion promoting drugs to prescribers, with three therapeutic classes making up almost half of promotional spend. Except for mailings, spending in every channel decreased. Download this free report to see promotion trends by therapeutic class, marketing channel, and drug brand.
• Physician Access and Appointment Requirements: While 73.5% of doctors still see reps, 37.9% of them require or prefer appointments to be made by pharma sales reps prior to one-on-one meetings, according to this updated OneKey, Powered by SK&A survey. Use this report to identify see and no-see prescribers, improve engagement tactics, honor preferences and connect more successfully.
• The Evolution of Primary Care Physician Preferences for Receiving Product Information in Absence of a Rep: How do primary-care physicians use multi-channel sources to keep abreast of medical information? CMI/Compas, a leading healthcare communications firm, has been tracking physician preferences and measuring changes over time. Download their latest report to see the shifting trends.
• Drug Sample Acceptance Preferences in Medical Offices: Learn which physicians accept and store drug samples at their office sites, and their preferences for receiving the sample packets from pharma reps. OneKey’s recent telephone survey of 248,091 U.S. medical offices reveals an average acceptance rate of 59 percent. Download this unique report to understand acceptance preferences by specialty and practice size. Determine if your targets prefer to have samples dropped off, mailed or both.
• OneKey’s 50 Largest Medical Groups: With 487 office locations and nearly 7,832 employed physicians, Kaiser Permanente is the largest U.S. medical Group. See the other top groups and the top 20 physician specialties in this updated market insight report from OneKey.
• OneKey’s Top 50 U.S. Hospitals: If you’re selling medical equipment or other services to hospitals, you won’t want to miss this newly revised market research report. Identify the nation’s top 50 hospitals ranked by bed count. Learn about the 30 most popular treatment programs and the 14 unique hospital types. See a breakdown of hospital and bed coverage by state and learn about the top 25 practitioners working in hospitals.
• Marketing to U.S. Pharmacists: Sales details to pharmacists remain a significant part of pharmaceutical marketing efforts. This whitepaper is a preview of CSD’s new research report that takes an in-depth look at marketing to pharmacists – where is the spending and what do current trends tell us about what this market will look like in the future? Download this report to understand how brands like Xarelto, Pradaxa and Brilinta position themselves with pharmacists.
• U.S. Oncology Marketing Trends: Pharma promotion spend increased by 14 percent compared to 2011, according to this report from Cegedim Strategic Data. This report reveals the top five cancer categories and pharma manufacturers ranked by promotional spending. Use this report to understand and compare the marketing channels that pharma companies are utilizing for oncology products.
• Physicians Who Move: Physicians move to new locations or practices, retire or pass away at a rate of 13.7 percent each year based on a four-year ongoing survey. This OneKey market insight report identifies 86 physician specialties and their annual inactive rates. It also reveals the top 20 fastest-growing specialties and inactive rates for medical office personnel.
• Hospital Providers on the Move: Hospital directors and managers move to a new location, retire or make other professional changes at a rate of 16.6 percent. This OneKey market insight report identifies 98 providers by job title and their annual inactive rate, plus gives a ranking of the 20 fastest growing positions.
• National Pharmacy Market Report: Breaks down over 60,000 U.S. pharmacies by ownership, location, and largest chains, and provides a pharmacy count by the number of staff pharmacists.Use this report to target pharmacists at the nation’s leading pharmacies.
• Impact of Local Meetings on Prescribing Intent: Despite the emergence of new pharma marketing channels, meetings remain one of the most effective ways of influencing prescribing intent. This report reveals meeting attendance by specialty and the top five therapeutic areas discussed in meetings. Use this report to find out how meetings impacted the prescribing intent of three products launched in 2011 and two products launched in 2010.
• Physician Targeting and Segmentation: This report provides a valuable reference table with counts of U.S. physicians by state and 95 medical specialties. Use this report to strategize for personal and non-personal promotions by understanding where your primary targets are located. The report, updated twice per year, also ranks the top 20 specialty areas by number of practicing physicians.
• Sales Rep Visits and Detailing Trends for 2011: Pharmaceutical companies reduced their sales force by 7% from 2010 to 2011, with the exception of companies launching new products. This report from Cegedim Strategic Data provides key information to the size of sales forces in the pharma industry, duration of sales visits, sample drops, and the top ten products detailed in 2011. Use this report to learn what your competitors are doing in terms of their sales force and discover the current state of prescriber behavior.
• 2011 U.S. Pharma Company Promotion Spending: The pharma industry spent $29 billion promoting drugs to prescribers, with three therapeutic classes making up almost half of promotional spend. Spending in detailing, sampling and print advertising decreased, while budgets towards meetings and direct mail increased. Download this free report to see promotion trends by therapeutic class, marketing channel, and drug brand.
• Top 50 ZIP Codes with Most Physicians: Identify the areas with the highest concentration of physicians. This report reveals the top 50 ZIPs with city, state, physician count and site count. Use this intelligence to target by geography for test mailings, recruiting, surveying and selling. Ask about custom reports by doctor specialty.
• Physician Density Report: Understand the composition of U.S. medical practices by size of practice. This new report segments office size, by state, ranging from one physician in the practice up to 20 physicians. Use this data to support sales territory planning and resource allocation.
• How Pharma Promotion Influences Physician Prescribing Behavior: Among the three most common pharma promotional channels, Meetings are the most influential in increasing prescribing behavior, compared to Detailing and Mailing. Use this report to determine which promotional tools are most effective in increasing prescribing intent, and discover physicians' prescription inclination towards the top 20 most detailed drugs in 2010.
• U.S. Pharma Company New-Media Promotional Spending: This report reveals the top 10 drugs promoted in new-media channels. Pfizer's depression drug Pristiq was the leading drug being promoted to physicians via e-detailing and web advertising. See the spending totals by drug brand and media channel over the past year in this updated ranking by Cegedim Strategic Data. Determine where your brand stands in the $327 million e-promotional mix. Register for this report to see the dramatic growth trends and measure your share of voice.