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Sales Rep Visits and Detailing Trends for 2011: Pharmaceutical companies reduced their sales force by 7% from 2010 to 2011, with the exception of companies launching new products. This report from Cegedim Strategic Data provides key information to the size of sales forces in the pharma industry, duration of sales visits, sample drops, and the top ten products detailed in 2011. Use this report to learn what your competitors are doing in terms of their sales force and discover the current state of prescriber behavior.
Drug Sample Acceptance Preferences in Medical Offices: Learn which physicians accept and store drug samples at their office sites, and their preferences for receiving the sample packets from pharma reps. SK&A’s recent telephone survey of 232,372 U.S. medical offices reveals an average acceptance rate of 59 percent. Download this unique report to understand acceptance preferences by specialty and practice size. Determine if your targets prefer to have samples dropped off, mailed or both.
Physician Access and Appointment Requirements: While 77.2% of doctors still see reps, half of them require or prefer appointments to be made by pharma sales reps prior to one-on-one meetings, according to this updated OneKey, Powered by SK&A survey. Use this report to identify see and no-see prescribers, improve engagement tactics, honor preferences and connect more successfully.
2011 U.S. Pharma Company Promotion Spending: The pharma industry spent $29 billion promoting drugs to prescribers, with three therapeutic classes making up almost half of promotional spend. Spending in detailing, sampling and print advertising decreased, while budgets towards meetings and direct mail increased. Download this free report to see promotion trends by therapeutic class, marketing channel, and drug brand.
OneKey’s Top 50 U.S. Hospitals: If you’re selling medical equipment or other services to hospitals, you won’t want to miss this newly revised market research report. Identify the nation’s top 50 hospitals ranked by bed count. Learn about the 30 most popular treatment programs and the 14 unique hospital types. See a breakdown of hospital and bed coverage by state and learn about the top 25 practitioners working in hospitals.
Electronic Health Records Report: OneKey’s January 2012 survey results on EHR adoption rates in physician offices shows a 5 percent increase in electronic prescribing compared to July 2011. Find out which other EHR applications have grown in adoption among physicians. Use this report to understand adoption rates by practice specialty, size, ownership, geography and other variables.
OneKey’s 50 Largest Medical Groups: With 363 office locations and nearly 8,590 employed physicians, Kaiser Permanente is the largest U.S. medical Group. See the other top groups in this updated free market insight report from OneKey.
Physicians Who Move: Physicians move to new locations or practices, retire or pass away at a rate of 13.7 percent each year based on a four-year ongoing survey. This OneKey market insight report identifies 86 physician specialties and their annual inactive rates. It also reveals the top 20 fastest-growing specialties and inactive rates for medical office personnel.
Physician Targeting and Segmentation: This report provides a valuable reference table with all the counts of all U.S. physicians by state and 95 medical specialties. Use this report to strategize for personal and non-personal promotions by understanding where your primary targets are located. The report, updated twice per year, also ranks the top 20 specialty areas by number of practicing physicians.
Top 50 ZIP Codes with Most Physicians: Identify the areas with the highest concentration of physicians. This report reveals the top 50 ZIPs with city, state, physician count and site count. Use this intelligence to target by geography for test mailings, recruiting, surveying and selling. Ask about custom reports by doctor specialty.
Physician Density Report: Understand the composition of U.S. medical practices by size of practice. This new report segments office size, by state, ranging from one physician in the practice up to 20 physicians. Use this data to support sales territory planning and resource allocation.
U.S. Oncology Marketing Trends: Pharma promotion spend dropped by 10 percent compared to summer 2010, despite new product introductions, according to this report from Cegedim Strategic Data. This report reveals the top five cancer categories and pharma manufacturers ranked by promotional spending. Use this report to understand and compare the marketing channels that pharma companies are utilizing for oncology products.
Impact of Local Meetings on Prescribing Intent: Despite the emergence of new pharma marketing channels, meetings remain one of the most effective ways of influencing prescribing intent. This report reveals meeting attendance by specialty and the top five therapeutic areas discussed in meetings. Use this report to find out how meetings impacted the prescribing intent of two products launched in 2010.
How Pharma Promotion Influences Physician Prescribing Behavior: Among the three most common pharma promotional channels, Meetings are the most influential in increasing prescribing behavior, compared to Detailing and Mailing. Use this report to determine which promotional tools are most effective in increasing prescribing intent, and discover physicians' prescription inclination towards the top 20 most detailed drugs in 2010.
Sales Rep Visits and Detailing Trends for 2010: While the sales force sizes of top 10 pharmaceutical companies decreased by 14% from 2009 to 2010, some pharma companies have dramatically expanded their footprint. This report from Cegedim Strategic Data provides key information to the size of sales forces in the pharma industry, duration of sales visits, sample drops, and the top ten products detailed in 2010. Use this report to learn what your competitors are doing in terms of their sales force and discover the current state of prescriber behavior.
National Pharmacy Market Report: Breaks down over 60,000 U.S. pharmacies by ownership, location, and largest chains, and provides a pharmacy count by the number of staff pharmacists.Use this report to target pharmacists at the nation’s leading pharmacies.
2010 U.S. Pharma Company Promotion Spending: The pharma industry spent $28 billion promoting drugs to prescribers, down about 10 percent over the previous year. Spending in detailing and sampling increased, while budgets towards e-meetings, direct mail and print advertising increased. Download this free 6-page report to see promotion trends by therapeutic class, marketing channel, and drug brand.
U.S. Pharma Company New-Media Promotional Spending: This report reveals the top 10 drugs promoted in new-media channels. Pfizer's depression drug Pristiq was the leading drug being promoted to physicians via e-detailing and web advertising. See the spending totals by drug brand and media channel over the past year in this updated ranking by Cegedim Strategic Data. Determine where your brand stands in the $327 million e-promotional mix. Register for this report to see the dramatic growth trends and measure your share of voice.