SK&A Announces Update to Physician Move-Rate Study
May 23, 2011
Ongoing four-year study shows an average of 14.2 percent of physicians move, retire or make other changes each year
Irvine, CA – SK&A, A Cegedim Company, a leading provider of healthcare information solutions and research, today released an update to its “Physicians on the Move” report, which reveals the turnover rate of office-based physicians to its OneKey, Powered by SK&A database of healthcare providers. According to the report, the four-year average of physicians who moved to a new location, retired or passed away was 14.2 percent. The move rate for 2011 was 11.3 percent, a one-percent drop from the prior year.
In the four years since SK&A began the study, the average annual change rate has fallen from 18.2 percent to 11.3 percent for the current period. The decline indicates continued stability among practicing physicians. Like other business professionals, doctors are staying put in their jobs as the economy continues to gain momentum from the lows of the recent recession. Even so, certain specialists such as hematologists (24.5%) and hepatologists (18%) continue to have high change rates, while plastic surgeons (6.3%) and podiatrists (6.9%) have historically low change rates.
Dave Escalante, Vice President and General Manager, SK&A & OneKey, said, “The results of SK&A’s on-going study underscore the need for pharmaceutical companies and other stakeholders to continuously monitor the movement of healthcare practitioners to ensure successful targeting, segmentation and profiling.”
To determine the current move rate, the SK&A Research Center telephone-surveyed 253,000 U.S. medical offices representing approximately 664,600 doctors between March 2010 and March 2011. The report identifies 86 physician specialties, which are listed alphabetically with their annualized change rates for 2008, 2009, 2010 and 2011. SK&A also captured the move rate for mid-level practitioners such as NPs and PAs, and other medical office personnel.
As highly educated, busy prescribers who are involved in all aspects of practice management, physician assistants and nurse practitioners are becoming more influential in patient care. The move rate for these professionals has fallen dramatically in the last year. From 2010 to 2011, the NP move rate dropped from 19.9 percent to 14 percent, and the PA move rate fell to 15.6 percent from 20.8 percent. The database offers more than 112,400 of these professionals, segmented by specialty and other variables.
For a copy of the “Physicians on the Move” report, please contact SK&A Director of Marketing Jack Schember at 800-752-5478 x 1259.
About SK&A, A Cegedim Company:
SK&A is a leading provider of healthcare information solutions and research. SK&A, as part of Cegedim’s global OneKey® offering, researches and maintains contact and profiling information for over two million healthcare practitioners, including 800,000-plus U.S. prescribers. SK&A also offers the only 100-percent telephone-verified database of email addresses of prescribers and professionals working at active healthcare sites. SK&A’s customers include many of America’s most recognized healthcare, life sciences and pharmaceutical companies. Please visit www.skainfo.com for more information or www.skalivecounts.com for counts and ordering.
SK&A is part of the France-based Cegedim S.A. Group.
Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,500 people in more than 80 countries and generated revenue of €927 million in 2010. Cegedim SA is listed in Paris (EURONEXT: CGM).
To learn more, please visit: www.cegedim.com
SK&A, A Cegedim Company
Director of Marketing
Tel.: (+1) 949.255.1259
Tel.: +33 (0)1 49 09 68 81