Physician Prescribing Data

Improve your sales and marketing efforts by understanding the prescribing habits of physicians

Now you can target high prescribers by therapeutic class or drug brand. SK&A’s PrescriberPlus™ marketing solution offers prescription data for physicians from all specialties.

Use physician Rx data to:

• Determine early adopters of your product during a new product launch
• Market to physicians who are prescribing a competitor’s drug and not yours
• Analyze prescription trends
• Approximate market share by specialty, geography or other variables
• Determine which products are being prescribed off-label and by which physician specialties
• Analyze various factors influencing prescription volume and physician prescribing habits

PrescriberPlus™ features and benefits

• Targeted with many selections available to segment your list of physicians
• Accurate with 100-percent phone-verified data
• Choose from 740,000* office-based physicians at 265,000 locations
• Versatile with linkages to medical groups, hospitals and health systems
• Audited by BPA Worldwide yearly, giving you more reason to be confident
• Guaranteed 100-percent deliverable!

What’s inside the database?

• Physician name
• Mailing address
• Phone number and fax number
• Physician and practice specialty
• Patient volume
• Medical group / health system / hospital affiliation
• Physician decile data by drug brand or class

*Physician counts are approximate and subject to daily changes. Some duplication may exist. Please contact the SK&A sales department for the latest totals.