Primary Market Research

Gain a competitive edge with physician office primary research

Only SK&A can take you inside the offices of practicing physicians to learn what they are thinking, how they are practicing, and what they are recommending. Now you can tap into SK&A's relationships and research capabilities to get the answers you need for your next pharmaceutical marketing campaign, product launch or sales plan.

Get the insights you need to react to every market event

• Optimize target prospects for new product launches
• Find out what OTC remedies physicians recommend
• Determine specific products and services used
• Improve sales call efficiency and territory alignment
• Understand your share of market and find niches
• Identify medical practice software used
• Learn which procedures are carried out

SK&A's world class research center is your direct connect to office-based physicians and other healthcare professionals. Twice per year we call every healthcare business in the U.S., completing over 600,000 interviews. We have what it takes to get the data you need to support your healthcare initiatives.

• Access the industry's highest quality healthcare database of 2 million records to reach your research targets
• Work with SK&A research team to define your objectives
• All data acquired from our Irvine, CA call center

We have completed many successful projects for pharmaceutical, financial services, software, insurance and others, such as: 

• Determined physician preferences and recommendations for OTC products*
• Acquired details about physician sub-specialties and procedures
• Defined sites and doctor names to launch pharmaceutical products
• Acquired data about the usage of malpractice insurance
• Categorized the types of records software used in physician offices
• Compiled categories of patient illnesses treated in physician offices
• Acquire prescription volume of individual drugs at pharmacies

* Are you searching for physician prescribing data? Click here.

Call Today: 800-258-9479