Advantages of Phone Surveys

• Better response to open-ended questions than self-administered surveys (due to probing)
• More control over the order of question presentation, versus skip ahead that might occur with self-administration
• Better success in avoiding item non-response
• The interviewer can keep questions from being skipped or missed
• Less reluctance on sensitive topics than face-to-face interviews
• Ability to survey hard-to-reach doctors and physician groups

The phone survey method of data collection allows us to accurately identify the root causes of physician and physician office behavior. These root causes allow targeted action that will lead to improved organizational performance and profitability. Telephone surveys help assist SK&A personnel to identify how providers think, feel and behave. Our phone surveys allow you to make appropriate interventions to the root causes of provider and/or consumer behavior, satisfaction and loyalty. Dramatic improvement in organizational performance and profitability occurs as a result.