Practice Management Software Research

Identify and evaluate practice management software and electronic medical records software used in physician offices

SK&A’s innovative method of primary market research and data collection allow us to deliver top-quality information to our clients. We collect intelligence on a variety of topics, including PMS and EMR systems.

Benefit from SK&A’s market research experience:

• Develop strategic sales and marketing plans
• Improve sales-call efficiency and territory alignment
• Optimize target prospects for new product launches
• Understand your share of market and find niches
• Learn about your competition's products and services

How do we do it? SK&A’s world-class Research Center is our direct connect to office-based physicians and other healthcare professionals. Twice per year, we call every healthcare business in the U.S., completing over 1.6 million telephone calls. Our database of office-based physicians includes over 675,000 physicians at over 233,000 physician offices.

What you get from telephone interviews:

• Better response to open-ended questions than self-administered surveys (due to probing)
• More control over the order of question presentation, versus skip ahead that might occur with self-administration
• Better success in avoiding item non-response
• The interviewer can keep questions from being skipped or missed
• Less reluctance on sensitive topics than face-to-face interviews
• Ability to survey hard-to-reach doctors and physician groups

Qualitative or quantitative, you’ll find our telephone research techniques to be credible, accurate and reliable. Over the last 28 years, we have completed many successful projects for the pharmaceutical, consulting, advertising, financial services, software, and insurance industries, and many others.