Pharmaceutical and Biotech
Four high-impact solutions for pharmaceutical sales, marketing and compliance
Since SK&A introduced its Office-Based Physician file in 2002, the database has rapidly grown to more than 675,000 office-based physicians, representing more than 233,000 office locations and 56,600 medical groups. Whatever your healthcare contact needs, SK&A can target them to your specifications and provide them quickly.
- Link physicians, nurse practitioners and physician assistants to their medical groups and learn which physicians practice at multiple sites with SK&A’s group medical practice data. Target physicians based on the volume and type of prescriptions they write with PrescriberPlus™, which contains physician-prescribing decile data. SK&A has pioneered many innovative solutions specifically designed to accelerate sales for pharmaceutical companies.
- Clean up, correct and enhance even the most neglected databases with our DMR Source Verified service.
- Put the most trusted physician database on the desktops of your sales, market research and market planning professionals with a subscription to SK&A Live Access.
- Identify and receive thousands of qualified leads though our prospect qualification system.
With all SK&A data, you can be sure your message will meet the right doctor at the right place. Our 100-percent data accuracy guarantees that.
Pharmaceutical sales solutions
Pharmaceutical companies face complicated sales challenges. A sales force with an accurate physician database to work from can overcome persistent sales problems such as:
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- We’re sending too many reps to each site. I need to know which doctors are in an independent physician association (IPA) and those affiliated with medical group practices or hospitals.
SK&A solution: Fifty doctors might practice in a medical office building, although only five group practices are located there. With SK&A’s group medical practices database, it’s easy to link physicians to the right group practice.
- Doctors practice at multiple locations, and I can’t determine which ones are right.
SK&A solution: Our data uniquely identify doctors at all practice locations.
- Doctors move frequently, and our house file becomes inaccurate quickly.
SK&A solution: Because 15 percent of physicians move, retire or pass away every year, we call every physician office every six months for the most accurate information.
- Office managers seem to control the office.
SK&A solution: We can put you on a first-name basis with administrative and office management staff.
- I can’t tell home addresses from office addresses in my database or in some association lists.
SK&A solution: All SK&A addresses are business addresses.
- I have lots of duplicate and outdated records.
SK&A solution: Our DMR Source Verified service edits data and maintains accuracy in your database.
- I want to see all my prospects on a map, even when I’m on the road.
SK&A solution: Our Live Access Web tool connects you to every physician in the United States through easy-to-use browser windows.
- I’m missing important data—such as fax numbers, specialty outlets and DEA personnel—in my corporate database.
SK&A solution: We can quickly match and append vital missing data to your records for a complete picture of the market.