Physician Connect™ Custom Market Research Capability

Formulate Effective Marketing Strategies with Custom Healthcare Provider Insights

The Challenge

In a market where product life cycles are getting shorter and innovation is key, having comprehensive knowledge and discovering deep insights of your targets is essential to cut through the competition. You need a tool that can help you answer specific questions pertaining to your specialties of interest and factors that drive adoption of your products.

Physician Connect Customized Market Research

Physician Connect is a quantitative, customized market research service targeting healthcare providers. You can use Physician Connect to discover specific insights on physicians, nurse practitioners, physician assistants, hospital administrators and other healthcare providers within different specialties and sites.

Physician Insights and Honorarium Management

Physician Connect custom research studies reach busy physicians directly by offering them an honorarium to complete web-based surveys. With nearly 400,000 verified physician emails from the OneKey, Powered by SK&A database, Physician Connect reaches a large number of physicians.

Custom Healthcare Provider Insights

With over two million healthcare provider profiles in the OneKey database, Physician Connect custom market research studies can target healthcare providers and decision makers from over 450,000 U.S. physician offices, hospitals, pharmacies and other healthcare sites by email or phone.

Why Choose Physician Connect?

Experience

Physician Connect has delivered over 500 studies in over 30 countries to help brand teams increase their market share and maximize marketing impact. Leveraging the OneKey database in the U.S. and SK&A’s 27 years of experience in healthcare and life science market research, Physician Connect delivers over 700,000 physicians from 95 specialties directly.

Multi Country Capability

Physician Connect offers multi-country studies that are managed through Cegedim’s local offices. Whether you want to compare statistics between North America and Europe, or aim to achieve growth in emerging markets, Physician Connect makes it possible to compare and consolidate data using a standard methodology.

Worldwide Availability

Physician Connect Custom Market Research is available in: Australia, Austria, Belgium, Brazil, Bulgaria, Canada, China, Czech Republic, France, Germany, Greece, Hungary, Italy, Japan, Mexico, Netherlands, Nordics, Poland, Portugal, Romania, Russia, Slovak Republic, Spain, Switzerland, Turkey, UK, Ukraine and USA.

Case Study

Cepheid, a biotech company, selected SK&A for their research project to identify U.S hospitals that screen for specific disease state. SK&A was selected out of a dozen other vendors as the OneKey database, which is verified and updated at least every six months, fulfilled Cepheid’s stringent requirements.

“We chose to work with SK&A because of the quality of the research that SK&A offers. The depth and the breadth of the SK&A database allows us to really reach deep down into the hospital organization to reach those customers and those decision makers who are most important to us and who most closely align with the solutions that we offer... The fact that the associates are specialized means they understand our information needs, and they also understand our research questions. They really move the project along and are able to get the right kind of information in order to fill our research needs.” -
Jose Fesas, Market Research Analyst for Cepheid

Download the Physician Connect fact sheet
View the physician count in OneKey database
Physician Connect research for J&J: Sustainability in Purchasing Decisions