Physician Office Insurance Plan Acceptance

Expand your customer-profiling efforts by targeting physicians by the healthcare insurance plans they accept

Marketing to physicians based on their payer preferences is now possible with SK&A Physician Payer data. Did you know 65 percent of physician offices in the U.S. accept United Health insurance? Identifying which payers your target audience accepts will help you narrow your marketing campaigns to reach exactly the physicians you need. This solution also includes physician offices that accept government-sponsored programs like Medicare, Medicaid and Worker’s Compensation, in addition to major healthcare insurance companies.

Who will find Physician Payer data useful?

• Insurance companies—to determine share-of-market, sales coverage, territory alignment and opportunities
• Directory publishers—to enable consumer online physician look-up directories
• Pharmaceutical marketers—to influence insurance companies to put certain drugs on formulary
• Insurance brokers—to determine market share, regional sales opportunities and other sales leads

Why choose SK&A’s Physician Payer data?

• Sourced from nationwide insurance claims and matched to SK&A’s industry-leading database of healthcare practitioners
• Targeted with many selects available to reach physicians including insurance company, physician specialty and geography
• 100-percent phone-verified and guaranteed 100-percent deliverable
• Complete with over 675,000 office-based physicians at 233,000 locations
• Audited by BPA Worldwide yearly, giving you more reason to be confident

What’s inside the database?

Physician name
Practice name
Mailing and billing addresses
Phone number, fax number and email address
Physician and practice specialty
Patient volume
Office size
Medical group / health system / hospital affiliation
Physician decile data
Electronic Medical Record usage

More ways to target physicians:

• Physician Email Addresses - Opt-in emails now available for nearly 525,000 physicians.
• Physician Fax Numbers - Communicate an urgent message quickly with a fax broadcast.
• Physician Home Addresses - Direct mail to physicians at their home addresses for physician recruiting or marketing specialty products and services.
• Clinical Trial Physicians - Target physicians who have participated in FDA-approved clinical trials.

Clean and enhance your in-house database

SK&A’s DMR Source Verified is a data- cleansing and-enhancement service. Make sure your physician data is current and accurate with DMR Source Verified.