What marketing channel is most often used to reach healthcare practitioners? Which industries are using these channels the most? The answers to complex questions about non-personal promotion to healthcare practitioners and facilities are now available in a series of annual reports. Below are the results of the study for the year of 2014.
Marketing channel preferences
| Primary Channel |
Number of Records |
% of Total Records |
| Direct Mail |
288,474,182 |
59.7% |
| Analytics |
112,997,040 |
23.4% |
| Directory |
45,113,576 |
9.3% |
| Email |
35,426,906 |
7.3% |
| Fax |
676,195 |
0.1% |
| Telemarketing |
575,976 |
0.1% |
| TOTAL |
483,263,875 |
100% |
Records purchased, by industry
| Industry |
Number of Records |
% of Total Records |
| Med. Equip./Tech./Manufact. |
127,339,521 |
26.3% |
| Publishing/Catalogs/Web Directories |
103,247,517 |
21.4% |
| Healthcare Consultants/Market Research |
87,144,756 |
18.0% |
| Financial Inst/Credit Card Co/Banks |
40,219,165 |
8.3% |
| Non-Health/Food/Pharma Retail |
37,840,242 |
7.8% |
| Pharmaceutical/Biotech |
20,864,372 |
4.3% |
| Insurance/Claims/Transcription |
20,018,578 |
4.1% |
| Trade/Medical/Non-Profits/Med. Groups |
13,544,466 |
2.8% |
| Medical Training/Education/Universities |
11,980,602 |
2.5% |
| List Brokers |
10,539,693 |
2.2% |
| Advertising Agencies |
9,995,845 |
2.1% |
| Recruiters Healthcare/Jobs |
509,500 |
0.1% |
| Unknown |
18,967 |
0.0% |
| Retail Buying Group |
651 |
0.0% |
| TOTAL |
483,263,875 |
100% |
