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Glossary of Terms

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This healthcare marketing glossary defines functions of specific healthcare professions, various departments in healthcare, related programs/services in the healthcare industry and healthcare marketing terms.

The glossary is organized alphabetically. Terms and organizations that are often referred to by acronyms are listed by full name. Simply click on the letters above that correspond to the term you are looking for.

If you have any questions about this glossary or SK&A, please contact us at customerservice@skainfo.com or call 800-258-9479.