Fax Number List

Case Study: Market Research Firm Reaches Neonatologists for Study with Office-Based Physician Fax List

Challenge

A global healthcare market research company that conducts studies on behalf of pharmaceutical and medical device clients needed 100 participants for a neonatologist study.

Solution

The company evaluated a handful of data vendors and selected SK&A to buy its Office-Based Physicians list for the survey. “SK&A data is very accurate—especially the fax data,” said the manager overseeing the survey.

Throughout the participant recruitment phase of the study, the company purchased an Office-Based Physician address list, fax list and email list for a multichannel outreach to approximately 2,000 neonatologists.

Results

The entire recruitment campaign resulted in 69 physicians completing the survey, which the survey’s manager noted are “very good results” for a business contact list.

The manager was also pleased with her sales rep Brian Wilson’s “willingness to go above and beyond” during the course of the study. “At a time when many list vendors are too busy to cater to our specific requests, SK&A is always right there waiting. When you have a list vendor who will stand behind you and pull out all the stops to get you what you need, there’s no better feeling,” she said.