Email Performance Archive
Follow Healthcare Email Marketing Campaign Results on a Semi-annual Basis
Delivering more than 1.16 million email records on behalf of clients in the second half of 2012, SK&A is now compiling and sharing data based on its campaign deployments to identify the most popular healthcare email marketing trends. This archive ranks top campaign types by percent of emails sent, open rates and click-through rates. Physician specialties are ranked by volume of emails received, open rates and click-through rates. The results provide insight to which campaign types are most often deployed, what physician specialties are most commonly targeted, which campaign types are more likely to be opened and clicked through, and other data references.