Email Marketing

Send emails immediately and track the marketing results

Email marketing is quickly becoming the number one marketing channel for advertisers and b-to-b marketers. It’s effective, affordable, immediate, targeted, and easy to execute—as long as you have access to accurate names and addresses. Every delivered email is another opportunity to build a lasting relationship.

SK&A has the most trusted list of physician, hospital, pharmacy, nurse and nursing home email addresses in the industry. These accurate, 100-percent telephone-verified business lists, are an excellent means of reaching over 525,000 physicians and other prescribers, 125,000 hospital directors, and 35,000 pharmacists immediately!

Deploy with confidence
We provide detailed reports for your email marketing campaigns. These reports include the following metrics:

• Summary: a recap of the details to your email campaign
• Delivered: the number of people who received your emails
• Open Rate: the number of people who opened your emails
• Click Rate: the number of recipients who clicked on each of your links

Why use SK&A for email?

• Experience: We manage over 80 campaigns and 600,000 email deployments per month.
• Technology: By using rotational servers, our deliver rates are three to five times better than our competitors.
• Measurability: We test and track your offer, presenting the results for you to see.
• Innovation: Our proprietary EmailDNA process for appending means twice the matching accuracy.
• Personalization: We have the ability to address each respondent by name.

Getting started: Four steps to email success

• Step 1:  We review your core value proposition and products/services to better understand your company and your goals.
• Step 2:  We discuss your core profile and locate your ideal prospect.  From this profile, we work with our database of business emails to help you build a prospect list.
• Step 3:  We help you create a highly effective marketing message that gets attention and encourages response. This creative is typically text-based with a specific call-to-action and a link back to your website. Highly relevant and targeted, this messaging gets noticed!
• Step 4:  We utilize our technology to deploy your email message to the targeted prospect list.

View SK&A Email Requirements and Best Practices

View Direct Marketing Association’s Email Delivery Best Practices