Continuing Medical Education (CME)

Sell out your next event

SK&A offers high-performance tools for improving your CME program, including complete, accurate, and robust data content that will increase attendance. For example, what do you need to sell out your next CME event? Consider these four best practices and our proven methods to achieve them:

• Invite back all past attendees.
  SK&A solution: We’ll update all past attendees with current contact information. If your event was held more than nine months ago, your list is at least 15-percent outdated. Can you afford to give up 15 percent of the prospects by mailing to old addresses?
• Find new doctors to invite and reduce your list acquisition costs.
  SK&A solution: SK&A can easily suppress your own doctor addresses and provide an accurate mailing list of new doctors to mail. Why rent names you already own?
• Redouble efforts when mailing falls short of attendance target.
  SK&A solution: We provide fax numbers for last-minute campaigns.
• Target physicians by specialty in areas near the CME event.
  SK&A solution: Our Live Access includes “radius select” and mapping software to pinpoint the closest physicians.