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Channel Utilization

SK&A’s 2nd Half 2012 Report on Marketing Channel Utilization

What marketing channel is most often used to reach healthcare practitioners? Which type of physician receives the most marketing promotion? Who are healthcare marketers really trying to reach? The answers to complex questions about non-personal promotion to healthcare practitioners and facilities are now available in a series of bi-annual reports. Below are the results of the study for the second half of 2012.

MARKETING CHANNEL PREFERENCES

MARKETING CHANNEL PREFERENCES

TOP 10 BUSINESS AND SPECIALTY TITLES SOLD

BUSINESS AND SPECIALTY TITLES SOLD

TOP 10 MOST REQUESTED BUSINESS AND SPECIALY TITLES

MOST REQUESTED BUSINESS AND SPECIALY TITLES

TOP BUSINESS AND SPECIALTY TITLES SOLD BY INDUSTRY

BUSINESS AND SPECIALTY TITLES SOLD BY INDUSTRY

TOP 5 MARKETING CHANNELS BY INDUSTRY

TOP 5 MARKETING CHANNELS BY INDUSTRY