Channel Utilization

SK&A’s 4th Quarter Report on Marketing Channel Utilization (October-December 2009)

MARKETING CHANNEL PREFERENCES

Channel Percent of Orders
Direct Mail
62.2
Analytics
14.9
Fax Broadcasting
11.7
Email
9.1
Telemarketing
2.1
Directory
1.0

TOP 12 BUSINESS AND SPECIALTY TITLES SOLD

Rank Business Title, SiteSpecialty Title
1Physician, Medical PracticeFamily Practitioner
2Office Manager, Medical PracticeInternist
3Nurse Practitioner, Medical PracticeObstetrician/Gynecologist
4Pharmacy Manager, PharmacyPediatrician
5Staff Pharmacist, PharmacyCardiovascular Disease
6Physician Assistant, Medical PracticeOrthopedic Surgeon
7Medical Director, Medical PracticeDiagnostic Radiologist
8Receptionist/Secretary, Medical PracticeOphthalmologist
9Administrator, Medical PracticePsychiatrist
10Dentist, Dental PracticeAnesthesiologist
11Dental Office Manager, Dental PracticeEmergency Medicine Specialist
12Medical Assistant, Medical PracticePodiatrist

TOP 12 MOST REQUESTED BUSINESS AND SPECIALY TITLES

Rank Business Title, SiteSpecialty Title
1Director Patient Care/Nursing, HospitalFamily Practitioner
2President, Medical PracticeOncologist/Hematologist
3Director of Pharmacy Services, HospitalInternist
4Business Manager, Medical PracticeGeneral Practitioner
5Office Manager, Medical PracticeCardiovascular Disease
6Medical Director, Medical PracticeHematologist
7Hospitalist, Medical PracticeObstetrician/Gynecologist
8Dir. Materials Mgmt./Purchasing, HospitalEmergency Medicine Specialist
9Administrator, Medical PracticePodiatrist
10Chief Operation Officer, Medical PracticeUrgent Care Specialist
11Chief Executive Officer, Medical PracticeInternal Medicine/Pediatrics
12Chief Executive Officer, HospitalGeriatrician

TOP BUSINESS AND SPECIALTY TITLES SOLD BY INDUSTRY

Industry Business TitleSpecialty Title
Advertising AgenciesPhysicianFamily Practitioner
Medical Training/Education/UniversitiesPhysicianInternist
Financial Inst./Credit Card Co./BanksPhysicianInternist
Non-Health/Food/Pharmacy RetailPhysicianFamily Practitioner
Healthcare Consultants/Market ResearchPhysicianFamily Practitioner
Insurance/Claims/TranscriptionPhysicianFamily Practitioner
List BrokersOffice ManagerFamily Practitioner
Trade/Medical/Non-Profits/Med. GroupsPhysicianCardiovascular Disease
Med. Equip./Tech/ManufacturingPhysicianOrthopedic Surgeon
Publishing/Catalogs/Web DirectoriesPhysicianInternist
Pharmaceutical/BiotechPhysicianFamily Practitioner
Recruiters Healthcare/JobsPhysicianInternist
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