Channel Utilization

SK&A’s 3rd Quarter Report on Marketing Channel Utilization (July-September 2009)

MARKETING CHANNEL PREFERENCES

Channel Percent
Direct Mail
89.0
Email
3.7
Fax Broadcasting
3.5
Directory Services
1.8
Telemarketing
1.6
Data Analytics
0.4

TOP 12 BUSINESS AND SPECIALTY TITLES SOLD

Rank Business TitleSpecialty Title
1PhysicianFamily Practitioner
2Office ManagerInternist
3Staff PharmacistGeneral Dentist
4Nurse PractitionerObstetrician/Gynecologist
5Pharmacy ManagerCardiovascular Disease
6DentistPediatrician
7Physician AssistantPsychiatrist
8Director Patient Care/NursingOrthopedic Surgeon
9Owner/Chief PharmacistEmergency Medicine Specialist
10Chief PharmacistAnesthesiologist
11Director of Nursing ServicesDiagnostic Radiologist
12Receptionist/SecretaryOphthalmologist