In addition to maintaining routinely scheduled telephone-verification updates and daily quality-assurance monitoring, SK&A’s Office-Based Physician, Hospital and Pharmacy databases are audited by BPA Worldwide every year.
BPA Worldwide has set the industry standard for media auditing accuracy, integrity, and objectivity for more than 4,000 advertisers, agencies, publications and websites around the world. In every segment of business-to-business publishing, BPA Worldwide is the leader in circulation auditing and accounting for nearly 85 percent of the audited business publication market in the United States.
SK&A, A Cegedim Company, adheres to the strict standards set forth by the BPA and has recently completed the audit process. Click here to view the detailed BPA Database Audit Report on SK&A, or contact us at CustomerService@skainfo.com.
For additional information about BPA Worldwide, visit www.bpaww.com.