SK&A Blog

Mary Waldron

by Mary Waldron
March 30, 2010

For years, experts have confirmed that email is the new frontier of marketing for pretty much all business sectors. It’s cheap, easy and its return on investment cannot be beat. The recently released “Email Marketing Industry Census” by Econsultancy showed that of respondents who quantify ROI from email, 50 percent reported an ROI of 500 percent from email marketing.

Mary Waldron

by Mary Waldron
March 10, 2010

Do you remember the last time you saw a doctor?  Chances are you only spent a few minutes with him or her before they scurried away to another exam room.  The nature of physicians’ daily interactions are typically short and sweet.  Depending on office sizes, this is necessary because daily patient volumes can reach the hundreds.   

Mary Waldron

by Mary Waldron
January 20, 2010

Despite the leaps and bounds that digital marketing made throughout the last decade, as the 2000s came to close, good-old-fashioned direct mail proved to remain the leading marketing channel.

Mary Waldron

by Mary Waldron
January 4, 2010

Healthcare data providers took a bullet last month when the Los Angeles Times ran a story that illustrated their practice of mining and selling physician prescribing data as a move that promotes manipulative pharmaceutical sales-rep tactics that may “distort decision-making and fuel prescribing of new, high-priced drugs.”

Mary Waldron

by Mary Waldron
November 13, 2009

Maintaining an in-house database of physicians is no easy task.  Life happens.  Healthcare companies and providers move and physicians get new jobs, retire, and, eventually, die.  All the while, you’re busy juggling developing a new product-launch strategy, managing the current campaign and accounting for last quarter’s campaign.