SK&A Blog![]() Mary Waldron Direct Mail Dominates Over Half of 2009 Advertising Spendingby Mary Waldron Despite the leaps and bounds that digital marketing made throughout the last decade, as the 2000s came to close, good-old-fashioned direct mail proved to remain the leading marketing channel. Read More... 0 Comments ![]() Mary Waldron Snooping to Support—Not Scam—Physiciansby Mary Waldron Healthcare data providers took a bullet last month when the Los Angeles Times ran a story that illustrated their practice of mining and selling physician prescribing data as a move that promotes manipulative pharmaceutical sales-rep tactics that may “distort decision-making and fuel prescribing of new, high-priced drugs.” Read More... 0 Comments ![]() Mary Waldron The Dirty Truth About Pharmaceutical Marketing Databy Mary Waldron Maintaining an in-house database of physicians is no easy task. Life happens. Healthcare companies and providers move and physicians get new jobs, retire, and, eventually, die. All the while, you’re busy juggling developing a new product-launch strategy, managing the current campaign and accounting for last quarter’s campaign. Read More... 0 Comments ![]() Jack Schember Presence on the National Stage: SK&A Validates USA Today’s Second Edition of the “Most Influential Physicians” Listby Jack Schember It’s not often that a company gets national recognition for its work. Most companies produce their goods or services with few acknowledgments or rewards. That’s why we were thrilled this month to learn that our core competency—healthcare research—was publicized again in USA Today, one of the nation’s most-read newspapers.
Read More... 0 Comments ![]() Jack Schember What Physicians Say about Obama’s Planby Jack Schember Apparently the nation’s physicians have weighed in on the president's new health care package. I’m not one to forward funny stuff around the Internet, but I couldn’t resist this commentary I got from a colleague. Read and enjoy: Read More... 0 Comments |




