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SK&A Blog

Katey McCausey
Katey McCausey
Marketing Manager, SK&A

The Jury’s Out on Technology in Healthcare. Or is it?

Much speculation is happening right now about technology implementation in healthcare and Electronic Healthcare Records software (EHR) adoption, effectiveness, and benefit. Are physician practices still functioning in the Stone Age? SK&A’s exclusive data shows not. 


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Mary Waldron
Mary Waldron
Marketing Manager, Copy & Video Production, SK&A

Integrated Health Systems: The Future of the Delivery of Healthcare

The healthcare industry is undergoing a gradual but dramatic change that will impact every single healthcare supplier doing business in the U.S. Now that I have your attention, let’s talk about what is happening and how you can embrace and benefit from the new direction of healthcare.


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Mary Waldron
Mary Waldron
Marketing Manager, Copy & Video Production, SK&A

Uh Oh… Government Physician Data Comes Up Inaccurate

Reporting for the Physician Payments Sunshine Act is right around the corner, and a new report by the federal government is sending waves throughout the pharmaceutical and medical device industries.


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Dave Bauer
Dave Bauer
Senior Market Research Analyst, SK&A

Survey Methods Matter When Targeting Healthcare Professionals

To maximize the response rates of quantitative market studies targeting healthcare professionals, selecting the right survey method is important. Healthcare professionals (HCPs) may have different channel preferences and not all HCPs can be reached using the same data collection mode.


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Mary Waldron
Mary Waldron
Marketing Manager, Copy & Video Production, SK&A

EHR Adoption Surpasses Government’s Goal

Last month, the U.S. Department of Health and Human Services (HHS) announced that “more than half of all doctors and other eligible providers have received Medicare or Medicaid incentive payments for adopting or meaningfully using electronic health records (EHRs).” The department had aimed for 50 percent of medical offices and 80 percent of eligible hospitals to have EHRs by the end of this year.


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