SK&A Blog

Mary Waldron

by Mary Waldron
January 20, 2010

Despite the leaps and bounds that digital marketing made throughout the last decade, as the 2000s came to close, good-old-fashioned direct mail proved to remain the leading marketing channel.

Mary Waldron

by Mary Waldron
January 4, 2010

Healthcare data providers took a bullet last month when the Los Angeles Times ran a story that illustrated their practice of mining and selling physician prescribing data as a move that promotes manipulative pharmaceutical sales-rep tactics that may “distort decision-making and fuel prescribing of new, high-priced drugs.”

Mary Waldron

by Mary Waldron
November 13, 2009

Maintaining an in-house database of physicians is no easy task.  Life happens.  Healthcare companies and providers move and physicians get new jobs, retire, and, eventually, die.  All the while, you’re busy juggling developing a new product-launch strategy, managing the current campaign and accounting for last quarter’s campaign.

Jack Schember

by Jack Schember
October 29, 2009

It’s not often that a company gets national recognition for its work. Most companies produce their goods or services with few acknowledgments or rewards. That’s why we were thrilled this month to learn that our core competency—healthcare research—was publicized again in USA Today, one of the nation’s most-read newspapers.

Jack Schember

by Jack Schember
September 22, 2009

Apparently the nation’s physicians have weighed in on the president's new health care package. I’m not one to forward funny stuff around the Internet, but I couldn’t resist this commentary I got from a colleague. Read and enjoy: