SK&A Blog

Mary Waldron

by Mary Waldron
July 26, 2010

As more and more marketers turn to email as a cost-effective and timely mode of communication and the United States Postal Service’s financial woes deepen, a new USPS incentive to use commercial direct mail surfaced last week.

Mary Waldron

by Mary Waldron
May 28, 2010

With the decline of the U.S. economy in recent years, it’s no surprise that physicians are sitting tight these days. Similar to the decline in home purchases, more and more physicians are opting to stay at their current locations and not move their practices.  According to SK&A’s most recent version of its “Physicians on the Move” report, the move rate of physicians has declined from 18.2 percent in 2008 to 12.4 percent in 2010, indicating recent stability among the physician specialties surveyed. A decline in death and retirement rates is also a contributing factor in the move-rate study results.

Mary Waldron

by Mary Waldron
April 30, 2010

Like we said in last month’s entry “Next Generation Marketing: Email,” email marketing is on the rise in a big way in all sectors. Now, SK&A data shows that our email campaign business has increased more than 50 percent since last year, suggesting a significant growth spurt in the channel’s overall usage. SK&A email orders surged from 8.4 percent of orders per month during the first quarter of 2009 to 18 percent of orders per month for the 2010 comparable period. 

Mary Waldron

by Mary Waldron
April 8, 2010

Doctors have a lot on their plates these days.  First it was the EHR conversion in order to qualify for incentives under the “American Recovery and Reinvestment Act of 2009,” which is still a behind-the-scenes struggle in physician offices across the country.  Now, with the recently passed healthcare reform bill, physicians have a new level of strain in store as 2014 approaches and 32 million uninsured Americans get ready to rush the healthcare system.

Mary Waldron

by Mary Waldron
April 1, 2010

As Facebook becomes the number-two ranked website in the world on Alexa.com, old school marketers are still in denial that traditional marketing methods have dried up and its time to embrace channels like email marketing and social media to increase brand awareness and attract new business.