Articles

The Gatekeepers' New Rules: New research shows physician offices are less receptive to visits from sales reps. But doctors still appreciate professionalism, ethical practices, research, and follow-upPM360
May 2009

Cleaning House: A well-maintained database is the key to maximum doctor outreachPharmaceutical Executive
June 2007

SK&A Research Consumer Access to PharmaciesPharmaceutical Care Management Association (PCMA)
May 2007