Benefit from the healthcare industry’s newest, best-of-breed provider reference data solution combining the greatest data and capabilities from IMS (HCRS, HCPS, HCOS), SK&A, and HDS.
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In 2007, David Escalante, Jr. joined SK&A as its President and COO and was promoted to CEO in July 2008. Following the acquisition of SK&A by Cegedim in January 2010, Dave was named Vice President of SK&A, A Cegedim Company and later promoted to Senior VP, OneKey and Marketing. Upon the acquisition of Cegedim by IMS Health in April 2015, Dave was named to his current position. He has 22 years of experience in delivering sales, marketing and compliance solutions to the healthcare industry. Dave has extensive knowledge in the business, technology, processes, and data required for healthcare companies to satisfy their business objectives.
Prior to Cegedim, Dave’s most recent positions were Vice President at MarketRx, a provider of sales and marketing effectiveness solutions to pharmaceutical and biotech firms, and Vice President of Product Management at Dendrite International, a global leader in pharmaceutical services. In both positions, he developed multi-year growth strategies for new and existing products in global markets.
Dave holds a B.A. degree from Rutgers University.
Veronica Eggers joined SK&A in September 1996. She has over 16 years of experience in customer satisfaction, sales support and management. Veronica is responsible for customer service, sales support, third-party data purchasing, email services and lead distribution. She plays a key role in the development of new products and pricing, and contributes to the company’s sales success and customer satisfaction. Veronica’s “customer service first” attitude has lead to building exceptional relationships with customers. In addition, she has experience with healthcare databases, training development tools, DMS, Fox Pro, SQL, CMS, and email services.
Chris Lundgren has over 35 years experience in the direct marketing industry, the last decade being specifically focused in Healthcare. Chris joined SK&A after having held senior sales and marketing positions for D&B, Donnelley Marketing / infoUSA and SK&A. Chris has been successful in integrating diverse sales organizations after mergers and acquisitions, as well as segmenting sales teams to better match up to national account, field sales and tele-sales strategies.
Chris is a graduate of Washington & Lee University.
Miranda Rochol brings 16 years of experience in the healthcare industry to SK&A, including 11 years at Walgreens. Her areas of expertise in retail pharmacy includes operations, electronic prescribing, clinical data exchange and alternative healthcare delivery and reimbursement models. At SK&A, Miranda works with industry leaders and clients to identify innovative ways to continue to improve SK&A products. Using a new accelerated product development cycle, she is involved from strategy through implementation to deliver results.
She holds a B.A. in Healthcare Administration from Columbia Southern University, Orange Beach, and is currently completing a M.B.A. in Healthcare Administration.
Jack came to SK&A in October 2006 from Melissa Data where he served as the Marketing Manager for the software division. Jack began his career as an editor for business publications and was later a publisher for Advanstar Communications. He brings to SK&A more than 15 years of experience in direct and interactive marketing, media relations, magazine and catalog publishing, and event management. He currently oversees marketing activities for SK&A including branding, direct response campaigns, product launches, events, advertising, and publicity.
Jack earned a Bachelor of Arts degree in Journalism from California Polytechnic State University, San Luis Obispo.
Sarah came to HDS after almost 10 years at 1-800-DENTIST, where she served in a variety of roles, from Copywriter to Marketing Manager to Director of B2B Marketing. During her tenure there, she created a detailed tracking system and excelled at the analytics of marketing, making the move to a company focused on data the perfect fit. Sarah’s focus at SK&A is building and maintaining the right set of integrated commercial tools to support Sales and grow SK&A’s business.
She holds a Bachelor of Arts degree from San Jose State University.