Accelerate Product Adoption with Physician Connect

HELD SK&A, A Cegedim Company, and Cegedim Customer Information invite you to the exclusive event

Key Influencers and their Networks in Hematology

December 9, 2011 at Courtyard Marriott San Diego Downtown in San Diego, CA

Physician Connect’s unique methodology maps the interaction between influencers in hematology with the clinicians they influence, identifies centers of excellence and reveals insights to communities of practice. Join us at this complimentary event where invited guest speakers James Armitage (MD)* and Alain Herrera (MD) and will discuss results from the U.S. nominative database Physician Connect™ in Hematology. Learn how Physician Connect can help you to accelerate product adoption.

Attending the ASH Annual Meeting 2011? Don’t miss the chance to get first hand information on the groundbreaking Physician Connect Hematology studies before the conference commences. Sign up today!

AGENDA*


08:00	Breakfast
08:30	Introduction
	Dave Escalante, Vice President & General Manager,
	OneKey & SK&A View BIO
08:40	Prospective View on Non Hodgkin Lymphoma NHL : Where are we going ?
	James Armitage, MD View BIO
08:50	Key Results of Physician Connect Hematology : Experts Analysis and Comments
	James Armitage, MD – Nebraska, U.S.
	Alain Herrera, MD – Paris, France View BIO

*Workshops : Communities of practice, diffusion of innovation in oncology*
09:30	Applying social network analytics to peer to peer influencer mapping, Mark Kroes, Vice President, Cegedim Customer Information View BIO
10:00	Physician Connect research applied in Hematology, Marcus Bergler, Vice President Sales and Marketing, Cegedim Customer Information View BIO

10:30	Round Table Discussion
	Questions and Answers

* Speakers and agenda subject to change.

Limited to 75 Seats. Register today to secure your attendance at this complimentary event.

Register online or by phone at (800) 752-5478 Ext 1263 (9am – 5pm Pacific Time, Mon-Fri)

About Physician Connect Syndicated Studies
* Over 14,000 respondents	* Covers 7 tumor types and 5 hematological malignancies
* 100,000 links between physicians	* 9 countries: US, Canada, EU (5), Belgium, Netherlands
* More than 24,000 international, national, regional, and local experts nominated

Location
Courtyard Marriott San Diego Downtown 530 Broadway San Diego, CA 92101 619-446-3048