SK&A's Research Center
In-house analysts keep the data fresh and useful
Verifying Data
SK&A healthcare databases are comprised of the most up-to-date information available in the industry today. Our research shows that 18% of physicians move each year. That means we make more than 100,000 changes each month to our database!
What allows us to keep up with the constant change and offer our customers the most accurate marketing information? Our team of 50 experienced research associates and analysts in our advanced Research Center. Unlike other list and database companies, SK&A employs a highly trained, full-time, in-house staff of research associates.
How do we achieve uncommon levels of accuracy and completeness?
- We complete more than 630,000 interviews every year.
- We call every healthcare business in our database every six months.
- We verify all our data every six months.
- We analyze our clients’ databases for any unique and valid records.
- Our trained experts verify physician names, specialties, titles, phone and fax numbers, patient volume, and physician affiliation with medical groups, health systems, and hospitals.
- Our quality assurance staff imposes strict policies to ensure that our data quality remains the industry’s best.
- We’ve established long-term relationships that enable us to easily obtain and update information in our database.
In addition to our Research Center team, which verifies our data every six months, our data-collecting team continuously acquires and verifies new data that’s gathered through such sources as:
- Company and corporate directories
- Internet web sites
- State licensing and other government agencies mergers and acquisitions announcements
- Trade publications
- Yellow Pages and directories
- Professional associations
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