Pharmaceutical and Biotech

Four high-impact solutions for pharmaceutical sales, marketing and compliance

Since SK&A introduced its office-based physician file in 2002, the database has rapidly grown to more than 654,000 office-based physicians, representing more than 234,000 office locations and 33,000 medical groups. Whatever your healthcare contact needs, SK&A can target them to your specifications and provide them quickly.

• Link physicians, nurse practitioners, and physician assistants to their medical groups and learn which physicians practice at multiple sites with SK&A’s group medical practice data. Target physicians based on the volume and type of prescriptions they write with PrescriberPlus™, which contains physician-prescribing decile data.  SK&A has pioneered many innovative solutions specifically designed to accelerate sales for pharmaceutical companies.
• Clean up, correct, and enhance even the most neglected databases with our 100 Percent Data Resolution service.
• Put the most trusted physician database on the desktops of your sales, market research, and market planning professionals with a subscription to SK&A Live Access.
• Identify and receive thousands of qualified leads though our prospect qualification system.

With all SK&A data, you can be sure your message will meet the right doctor at the right place. Our 100-percent data accuracy guarantees that.

Pharmaceutical sales solutions

Pharmaceutical companies face complicated sales challenges. A sales force with an accurate physician database to work from can overcome persistent sales problems such as:

• We’re sending too many reps to each site. I need to know which doctors are in an independent physician association (IPA) and those affiliated with medical group practices or hospitals.
  SK&A solution: Fifty doctors might practice in a medical office building, although only five group practices are located there. With SK&A’s group medical practices database, it’s easy to link physicians to the right group practice.
• Doctors practice at multiple locations, and I can’t determine which ones are right.
  SK&A solution: Our data uniquely identify doctors at all practice locations.
• Doctors move frequently, and our house file becomes inaccurate quickly.
  SK&A solution: We call every physician offices every six months for the most accurate information.
• Office managers seem to control the office.
  SK&A solution: We can put you on a first-name basis with administrative and office management staff.
• I can’t tell home address from office in my database or in some association lists.
  SK&A solution: All SK&A addresses are business addresses.
• I have lots of duplicate and outdated records.
  SK&A solution: Our 100-percent data resolution service edits data and maintains accuracy in your database.
• I want to see all my prospects on a map, even when I’m on the road.
  SK&A solution: Our Live Access connects you to every physician in the United States through easy-to-use browser windows.
• I’m missing important data—such as fax numbers, specialty outlets, and DEA personnel—in my corporate database.
  SK&A solution: We can quickly match and append vital missing data to your records for a complete picture of the market.