Nucleus 360™ Master Data Management Solution

Effectively Manage Customer Master Data for Sales Optimization and Regulatory Compliance

Gaining one consistent master view of customer data is critical for maintaining regulatory compliance and optimizing sales and marketing initiatives. Customer master data management can be a challenge when pharmaceutical companies have scattered views of data spread across different departments or IT systems. To achieve consistent and accurate customer data across the enterprise, the solution is Cegedim’s Nucleus 360™.

Nucleus 360 effectively manages master data by:

• Establishing a common definition of the customer throughout the enterprise
• Deploying data governance and defining ownership of the data
• Integrating customer information across the enterprise
• Keeping the customer data accurate by verifying against reference sources
• Emphasizing on the use of an integrated repository and the system-of-record

Applications of Healthcare Practitioner Master Data Management (MDM)

Regulatory Compliance: MDM promotes transparency and supports regulatory requirements such as PDMA drug sample distribution compliance and Aggregate Spend Reporting.

Targeting and Planning: Cross selling and up selling opportunities can be identified by analyzing the master data. Cost savings can be achieved by eliminating bad or inaccurate data.

Analytics and Reporting: Consistent and accurate data creates the foundation for good analysis and business reporting.

Nucleus 360 Service Features and benefits

• Pharma-specific solution to facilitate data management for pharma’s unique environment
• Delivered as SaaS to reduce deployment, hosting and system management costs
• Scalable solution allowing migration to licensed version when required
• Fast deployment from strategy development to data delivery
• Data verification and validation services ensures accurate, updated and compliant data
• Results in one unique actionable data source that sales, marketing and compliance teams
can leverage for analysis and reporting

Download these resources:

Nucleus 360 Factsheet
White Paper: Disclosure of Drug Promotion Expenses: The Importance of Master Data Management and Considerations for Choosing a Reporting Solution