Email Marketing

Send emails immediately, track the marketing results!

Successful advertisers and b-to-b marketers are using email marketing to supplement traditional marketing. It’s effective, immediate, targeted, and easy to execute—as long as you have access to accurate names and addresses. Every delivered email is another opportunity to build a lasting relationship.

SK&A has the most trusted list of physician, hospital, and pharmacy email addresses in the industry. These accurate, updated lists are an excellent means of reaching 346,700 physicians, 106,700 hospital decision-makers, and 37,300 pharmacies, and immediately!

Deploy with confidence
We provide detailed reports for your email marketing campaigns. These reports include the following metrics:

• Summary: a recap of the details to your email campaign
• Delivered: the number of people who received your emails
• Open Rate: the number of people who opened your emails
• Click Rate: the number of recipients who clicked on each of your links

Why use SK&A for email?

• Experience: We deploy more than 240,000 emails per month for clients.
• Technology: By using rotational servers, our deliver rates are 3-5 times better than our competitors.
• Measurability: We test and track your offer, presenting the results for you to see.
• Innovation: Our proprietary EmailDNA process for appending means twice the matching accuracy.
• Personalization: We have the ability to address each respondent by name.

Getting started: 4 steps to email success

• Step 1:  We review your core value proposition and products/services to better understand your company and your goals.
• Step 2:  We discuss your core profile and locate your ideal prospect.  From this profile, we work with our database of business emails to help you build a prospect list.
• Step 3:  We help you create a highly effective marketing message that gets attention and encourages response. This creative is typically text-based with a specific call-to-action and a link back to your website. Highly relevant and targeted, this messaging gets noticed!
• Step 4:  We utilize our technology to deploy your email message to the targeted prospect list.

View SK&A Requirements and Best Practices: Email Marketing Requirements