Channel Utilization
TOP 10 PHYSICIAN SPECIALTIES TARGETED
| Rank |
Specialty | Percent |
| 1 | Family Practitioner | 6.2 |
| 2 | Internist | 5.3 |
| 3 | Pediatrician | 2.7 |
| 4 | Obstetrician/Gynecologist | 2.6 |
| 5 | Orthopedic Surgeon | 2.2 |
| 6 | Cardiovascular Disease | 2.2 |
| 7 | Psychiatrist | 1.7 |
| 8 | Diagnostic Radiologist | 1.6 |
| 9 | Ophthalmologist | 1.5 |
| 10 | Anesthesiologist | 1.5 |
TOP 10 BUSINESS TITLES TARGETED
| Rank |
Business Title | Percent |
| 1 | Physician, Medical Group | 45.6 |
| 2 | Office Manager, Medical Group | 12.3 |
| 3 | Receptionist/Secretary, Medical Group | 1.8 |
| 4 | Staff Pharmacist, Pharmacy | 1.8 |
| 5 | Nurse Practitioner, Medical Group | 1.7 |
| 6 | Administrator, Medical Group | 1.7 |
| 7 | Director of Nursing Services, Nursing Home | 1.4 |
| 8 | Medical Assistant, Medical Group | 1.3 |
| 9 | Dental Office Manager | 1.3 |
| 10 | Physician Assistant, Medical Group | 1.2 |
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