Channel Utilization
SK&A’s 3rd Quarter Report on Marketing Channel Utilization
What marketing channel is most often used to reach healthcare practitioners? Which type of physician receives the most marketing promotion? Who are healthcare marketers really trying to reach? The answers to complex questions about non-personal promotion to healthcare practitioners and facilities are now available in a series of monthly and quarterly reports. Below are the results of the study for the quarter ending September 30, 2008.
MARKETING CHANNEL PREFERENCES
| Channel |
Percent |
| Direct Mail | 83.3 |
| Email | 9.8 |
| Fax Broadcasting | 5.9 |
| Telemarketing | 0.7 |
| Data Analytics | 0.2 |
TOP SPECIALTY AND BUSINESS TITLES SOLD FOR EACH INDUSTRY
| Industry |
Specialty Title | Business Title |
| Advertising Agencies | Obstetrician/Gynecologist | Physician |
| Medical Training/Education/Universities | Internist | Physician |
| Financial Inst/Credit Card Co/Banks | Internist | Physician |
| Non-Health/Food/Pharma Retail | Optometrist | Physician |
| Healthcare Consultants/Market Research | Family Practitioner | Physician |
| Insurance/Claims/Transcription | Family Practitioner | Physician |
| List Brokers | Family Practitioner | Physician |
| Trade/Medical/Non-Profits/Med. Groups | Family Practitioner | Physician |
| Med Equip./Tech./Manufacturing | Family Practitioner | Physician |
| Marketing Consultants | Neurosurgeon | Physician |
| Publishing/Catalogs/Web Directories | Dermatologist | Physician |
| Pharmaceutical/Biotech | Orthopedic Surgeon | Physician |
| Recruiters Healthcare/Jobs | Nephrologist | Physician |
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