SK&A's primary databases are audited by BPA Worldwide. BPA Worldwide has set the industry standard for media auditing accuracy, integrity, and objectivity for more than 4,000 advertisers, agencies, publications and websites around the world. In every segment of business-to-business publishing, BPA Worldwide is the leader in circulation auditing and accounting for nearly 85 percent of the audited business publication market in the United States.
SK&A, A Cegedim Company, adheres to the strict standards set forth by the BPA and has recently completed the audit process. To view the detailed BPA Database Audit Reports on SK&A, contact us at CustomerService@skainfo.com.
Read the latest news about BPA Worldwide: 11 Board members elected at BPA's annual meeting.
For additional information about BPA Worldwide, visit www.bpaww.com.