SK&A Blog

Mary Waldron

by Mary Waldron
January 25, 2012

As we roll into the new year, many marketing experts are talking about revamping email campaign strategies. Yes, it’s great to do a creative overhaul and make sure content is mobile-friendly. But what if you cannot even write an effective subject line? Let’s go back to basics and review some vitals for successful email marketing campaigns to physicians.  

Jack Schember

by Jack Schember
January 16, 2012

Not long after I tweeted about a CNN investigation in which doctors were characterized as going broke, my friend Jean-Patrick Tsang, President of Bayser, a Chicago consulting firm, reached out to me with his thoughts about the future of medical groups.

Mary Waldron

by Mary Waldron
December 28, 2011

It’s no surprise that one by one print publications are sinking, struggling to keep up with the digital age we live in. Few publications have been able to revise their business models to remain highly profitable amid advertising and readership declines.

Mary Waldron

by Mary Waldron
December 20, 2011

As we close out 2011, a quick look back at our Office-Based Physician database shows that SK&A has added 18,281 new medical sites this year. This 7-percent growth increased the Office-Based Physician database U.S. site total to 262,292—the most physician sites SK&A has ever covered.  

Mary Waldron

by Mary Waldron
November 30, 2011

Remember all the fuss among pharmaceutical companies, the FDA and social media websites earlier this year? There was a general concern and confusion as to whether or not adverse drug events disclosed on social media websites needed to be reported to the FDA by pharmaceutical companies, hugely discouraging drug companies from participating in social media engagement.