SK&A Blog

Jack Schember

by Jack Schember
April 27, 2012

When you ask physicians what they want, a new sentiment emerges. With more patient visits and longer work days, today’s doctors want practical help getting things done.

Mary Waldron

by Mary Waldron
April 17, 2012

What healthcare audiences are the best targets for my company’s new drug? 

How do I design effective custom surveys for healthcare practitioners?

Mary Waldron

by Mary Waldron
March 28, 2012

According to pharmaceutical industry leaders, the market needs to brace itself because change is coming. Findings from a Booz & Company and National Analysts Worldwide survey of 156 top pharmaceutical executives show that 68 percent believe that the current business model is broken, and because of the current industry climate, change is on the way.

Mary Waldron

by Mary Waldron
March 6, 2012

In the recently published 2012 Target Marketing Media Usage Survey, B-to-B marketers revealed which marketing channels and technologies they plan to include in their 2012 budgets. Responses from the survey tallied whether marketers would grow, decrease or keep the same budgets for 16 marketing channels and 17 technologies. The findings also show the percentage of marketers not using the channels and technologies.

Jack Schember

by Jack Schember
February 23, 2012

She works endless hours and is completely devoted to the care of her patients.  As a solo practitioner, she sees up to a dozen or more patients a day. When the office gets too busy, she calls in her physician dad for help. My doctor is more than just a name and address in a database we call OneKey. She is a person with a unique story.